Burn this after reading☄️
Forget incense and Palo Santo – pretty matchbooks and lighters are the new vibe-boosters
X banned in Brazil, New York Fashion Week, Amsterdam Fashion Week, astronauts stuck in space until 2025 (another Boeing fiasco) - so much is happening , and keeping up with it all is tiring.
Cue the Symphony Dolphin meme (knowyourmeme).
We’ve got your trend rundown - let’s get right into it:
Getting smoky here
Cigarette smoking as an aesthetic is back. Most of our local nicotine friends aren’t into vapes anymore - might be over for vape nation (even with the teens). Seems brat summer resurged the indie sleaze, grunge-y, heroin chic skinny, chainsmoker aesthetic.
Whatever anti-cig health campaigns almost did is undone by the tumblr - ehm sorry - Pinterest aesthetic inspo boards.
It’s not exactly the cigarette itself - but the aura or vibe of smoking one. That’s why we’ve got:
TikTokers discussing whether eating apples gives the same energy (kinda does).
‘Cigarette tourism’; where people wanna know the best cigarettes to try out in a new country they’re visiting (Japan is a common one)
Marlboro merch as fashion statements
A lighter obsession - vintage, personalized, or unique ones as a night-out staple.
+ BONUS matchbooks spotted on streets . No, it’s not just your German friend who somehow always has a box in their home, we’ve noticed some smokers pull ‘em out to light one up (even against the Dutch wind). Plus matchbook collections (and making em keepsakes) have become a thing.
Vinyl Players Go Mainstream
Vinyl players and turntables are becoming as common rizz-elevating interior items as table lamps, with people sharing creative ways to store their vinyl, take care of them, and most importantly—show them off.
Got a raise recently? (Slay!)Vinyl-heads just went mental for the recent drop of this snack:
Hoa Hoa Hoa Season
Twilight is back as this year’s autumnal obsession (alongside the usual Gilmore Girl and pumpkin spice craze).
+ psst, if you don’t get it, the hoa hoa hoa meme is referring to this one song in the Twilight soundtrack.
Beetlejuice Lips
Twilight isn’t the only franchise getting attention - we’ve got another season-appropriate sequel that’s inspiring trends. But if you’ve got lip filler, it might not work for you, sorry.
Beetlejuice² lips are the internet’s new experimental make-up look - popularized by Hello Adri (using techniques by Luara Reisinger).
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Canadian tuxedo
Now, boys and girls, here’s a trend we can all get in on without even opening the wallet—denim head-to-toe is this fall’s uniform.
#cheflife
The kitchen drama, the rad knife close-ups—it’s no wonder #cheflife and #restaurantlife are racking up algorithmic love, with kitchen staff letting us peek into the backstage bustle. But what’s really trending - private chef life in the Hamptons. One dude even rented an Airbnb, pretended to be a private chef in the Hamptons, made tons of TikToks, and—drumroll, please—landed an actual job as a private chef. Fake it till you make it.
Speaking of chefs, have you heard about Anthony Bourdain’s upcoming A24 biopic Tony?
Slouch boots
Also known as paper bag boots, these are the swaggy must-haves of the season. A good option for standing out from the sea of biker boots and those oh-so-overplayed cowboy boots.
Banana Clips
The 80’s hair accessory is back - time to finally learn how you’re actually supposed to put it on.
New in… Amsterdam - a stunning stone water fountain by Dutch designer Sabine Marcelis has been unveiled in Vondelpark and will be on display for the next three months.
Pass The Salt is free for now, but with the darker months ahead, we could use some pocket money for coffee to spot the trends more clearly. So why not upgrade to paid and support us?
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